The Likeable Social Business Dave Kerpen

ISBN:

Published: February 1st 2013

Kindle Edition

538 pages


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The Likeable Social Business  by  Dave Kerpen

The Likeable Social Business by Dave Kerpen
February 1st 2013 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 538 pages | ISBN: | 6.20 Mb

TWO EBOOKS IN ONE Likeable Social MediaTHE NEW YORK TIMES AND USA TODAY BESTSELLER!In Likeable Social Media, Dave Kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on Facebook and otherMoreTWO EBOOKS IN ONELikeable Social MediaTHE NEW YORK TIMES AND USA TODAY BESTSELLER!In Likeable Social Media, Dave Kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on Facebook and other social media sites.

He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comLikeable BusinessLikeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth.

Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity—and how they benefit business goals.



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