Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business Jeff Slutsky

ISBN: 9781564143617

Published: June 28th 1998

Hardcover

160 pages


Description

Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business  by  Jeff Slutsky

Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business by Jeff Slutsky
June 28th 1998 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 160 pages | ISBN: 9781564143617 | 10.62 Mb

Business owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but arent packed with real ideas that will increase their profits. Heres a book that will put the zing into their businesses and teach them toMoreBusiness owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but arent packed with real ideas that will increase their profits. Heres a book that will put the zing into their businesses and teach them to outsmart and outmarket their competition.Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business is a fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople and business owners 52 tricks -- one a week for an entire year -- to creatively and successfully run their businesses.

Each chapter of Smart Marketing focuses on an innovative, cost-effective idea that will solve problems, get customer commitment and lead to an increase in sales. Readers will learn the benefits of:-- Getting testimonial letters from clients-- Selling with seminars-- Holding contests-- Using postcards to get new customers-- Maximizing coverage on radio, cable TV, and the yellow pages-- And 47 other great, profit-producing ideasBrief, easy-to-implement action plans are included at the end of every chapter to help the reader turn a great idea into a profitable reality.

Smart Marketing provides a no-nonsense approach to sales and marketing that is sure to inspire and challenge any small business owner or manager.



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